Medusa is one of the most recognisable characters in visual popular culture. Multiplicity of organisations use Medusa as a visual and conceptual ideograph (or ‘ideogram’, a symbol used to represent a thing or an idea), visualised in a form of image prone to interpretation, in order to communicate their value messages. Her widely normalised mythological narrative, the story of her being raped by Poseidon and ‘punished’ for this by Athena with monstrosity and later beheaded by Perseus, is more than problematic from the representational and ideological perspective.
Through post-normalising, ‘queering' Medusa’s ideograph, the co-founder of Avenir Institute Denis Maksimov will present the transdisciplinary analysis, research and design methodologies of anticipatory mythography and critical ideography, which allow to activate and liberate the contemporary and future-potent thingness within the locked in the historical appropriation of the past as a mediated collection of the fossilised objects. 
The lecture will be followed by the experimental workshop, in the framework of which the participants will be invited to apply the methodological frame on other ideographs within and beyond Ancient Greece.